Sjöö Sandström is today one of the few independent watch manufacturers in the world and one of the most coveted brands. Adhering to small-scale manufacturing and combining tradition, innovation and design, we honor the Swedish heritage of skilled watchmaking. Each Sjöö Sandström model is produced in exclusive series and every timepiece is meticulously tested before release.

The Sjöö Sandström story is a timely journey beginning in Stockholm in 1986. At this time, the two engineers and watch aficionados Christer Sjöö and Mikael Sandström visualize a bridge between tradition and technology. They ask themselves whether craftsmanship and high-tech innovation can symphonize in one single watch. Soon an idea is born. Honing their skills, they introduce the Automatic in 1993, an elegant handmade watch that goes on to win the esteemed Excellent Swedish Design award in 1995.

The big break, however, comes in 1997 with the introduction of the Chronolink Worldtimer UTC, a marvel of watchmaking ingenuity combining analogue elegance, electronic brilliance and classic Scandinavian aesthetics.

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