POW was founded in 2017 by independent designer and artist Ida T. Rosengren. 

As a lover of expressive earrings, Ida had been looking for the perfect statement pieces for years, but without any luck. Any pair that caught her eye was either expensive haute couture pieces, the result of soulless mass production, or simply too heavy to wear — so Ida decided to make her own.

The POW earring was born.

The eye-catching POW earring comes in 3 different sizes and multiple colors. Created to empower, Ida wants to give the wearer an instant lift and color boost - with minimal effort. Super light in weight, POW takes your look to the next level with absolute joy and ease.  

All the earrings are produced locally and assembled by hand from the office situated in the heart of Malmö. POW sell exclusively online, and when you shop from POW you support a small, independent, female-owned business.



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