The jewellery and accessory brand IOAKU was founded by the Swedish fashion and accessory designer Fanny Ek in 2012. Each piece has its highly unmistakable personal touch of Fanny’s passion for art, design and craftsmanship.

The name of IOAKU is pronounced “I oak you” and was born from Fanny’s longing to create art that people should wear. Her Swedish surname “Ek” means "Oak" in English whereas the name was an obvious act to fulfil the desire.

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