Founder Marcus Sander is behind the Swedish brand edd. bracelet, created with the vision of combining timeless elegance with a modern attitude. The name draws inspiration from a fictional, stylish man from the 1950s – a symbol of the brand’s essence: style, quality, and accessibility.
edd. bracelet offers accessories for men such as bracelets, necklaces, hats, caps, and wallets – all designed in southern Sweden with a focus on balancing price and quality. The products are made from natural mineral stones and stainless steel, emphasizing genuine craftsmanship and sustainable design.
The brand is also committed to charitable causes through collaborations with Tappra Barn and Mustaschkampen, where part of the proceeds supports their initiatives.
edd. bracelet was launched in 2015 and is now available globally through eddbracelet.com and selected retailers such as Boozt.